Porter’s Product Marketing Podcast

Mastering B2B SaaS Storytelling to Drive Impact with Jodi Innerfield

In a B2B SaaS world full of jargon and features, the most effective product marketers know how to do something far more powerful: tell a story that sticks.
In this episode of Porter’s Product Marketing Podcast, we’re joined by Jodi Innerfield—Product Marketing Consultant and former leader at Salesforce—who specializes in turning dry messaging into narratives that connect, convert, and inspire. With a career rooted in enterprise tech and an eye for nuance, Jodi breaks down how storytelling can elevate your positioning, sharpen your GTM strategy, and build emotional credibility with buyers.
Whether you're launching a new feature or building an enterprise narrative from scratch, Jodi’s framework will help you make your product unforgettable.
In this episode, you’ll learn:
What storytelling really means in a B2B SaaS context—and why it’s not just a buzzword
The key differences between storytelling in B2B vs. B2C (and how to adapt your approach)
How to translate customer pain points into powerful, solution-driven narratives
Real-world techniques for using storytelling to strengthen positioning and cross-functional alignment
How to measure the effectiveness of your story—beyond vanity metrics
What makes a story resonate with both decision-makers and technical users
How to get buy-in for narrative-led marketing in orgs that are more numbers-first
Why it’s worth your time:Great product marketing isn’t about shouting louder. It’s about telling the right story to the right person at the right time. In a field where attention is limited and trust is earned, narrative clarity can be your biggest competitive edge.
Jodi doesn’t just talk theory—she gives you practical strategies, frameworks, and examples you can use today. Whether you're an individual contributor shaping messaging for a launch or a PMM leader building a team-wide narrative strategy, this episode delivers the insight (and inspiration) you need to level up.
Also in this episode:We close with our signature rapid-fire round, where Jodi shares:
Her favorite marketing tool
The most underrated skill in product marketing
The biggest mistake to avoid
One thing she wishes she knew when she started
Her go-to podcast for learning and inspiration
Who should listen:
B2B product marketers looking to sharpen their messaging and storytelling skills
GTM leaders building narrative alignment across product, sales, and marketing
Early-stage startup PMMs trying to define their voice in a crowded market
Anyone who’s ever said, “Our product is great—but people don’t seem to get it”
🎧 Like this episode? Subscribe to Porter’s Product Marketing Podcast for conversations with top PMMs, GTM experts, and storytellers in tech.
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Porter’s Product Marketing Podcast Ep. 12 - Dale Markowitz (Developer Relations)

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Porter’s Product Marketing Podcast Ep. 11 - Garrett Jestice (Product Marketing Consulting)

Title: From Porter’s Product Marketing Podcast Ep. 11 - Garrett Jestice (Product Marketing Consulting) Theme: This episode dives deep into the world of product marketing consulting, exploring the motivations behind the switch, the challenges and adjustments involved, and the invaluable lessons learned from working with a diverse range of companies.

Porter’s Product Marketing Podcast Ep. 10 - Galina Fendikevich (AI Tools)

Episode Title: Porter’s Product Marketing Podcast Ep. 10 - Galina Fendikevich Guest: Galina Fendikevich Episode Theme: Using AI tools in Product Marketing Key Discussion Points: Tool Selection and Integration, Enhancing Customer Insights, Optimizing Campaign Performance, Overcoming Adoption Barriers.

Porter’s Product Marketing Podcast Ep. 9 - Katie Miller (Developer Marketing)

In Episode 9, Katie shares invaluable insights on developer marketing, highlighting how it differs from traditional B2B or B2C approaches. Developers are highly skeptical and prefer peer validation and technical accuracy. Effective messaging needs to be solution-oriented and authentic, often relying on DevRel collaboration.

Porter’s Product Marketing Podcast Ep. 8 - Ginny Lalonde (Growth Marketing)

Episode Title: Porter’s Product Marketing Podcast Ep. 8 - Ginny Lalonde Guest: Ginny Lalonde, Sr. Manager, Digital Marketing Episode Theme: The dynamic intersection of demand generation and product marketing from a growth marketer’s perspective. Specifically, the partnership between Demand Generation and Product Marketing.

Porter's Product Marketing Podcast Ep.7 - Paul Ngan (Story Telling)

Episode Title: Porter's Product Marketing Podcast: Mastering Storytelling with Paul Ngan Guest: Paul Ngan Episode Theme: The Art of Storytelling in Product Marketing

Porter’s Product Marketing Podcast Ep. 6 -Tom Nikl (Campaings)

The Porter's Product Marketing Podcast featuring Tom Nikl offers insights into effective product marketing campaigns. Nikl advises starting by defining the campaign's purpose ("why"), determining the approach ("how" regarding audience and messaging), and setting up methods to track results.

Porter’s Product Marketing Podcast Ep. 5 -Wes Lander (Google)

This episode of Porter’s Product Marketing Podcast features Weston Lander, who has experience at Google, Microsoft, and Bain, discussing how to effectively collaborate with product teams. 

Porter’s Product Marketing Podcast Ep. 4 - Abhishek Ratnaa (Protopia AI)

Title: Porter's Product Marketing Podcast Ep. 4 - Abhishek Ratnaa (Protopia AI) Description: In this episode of Porter's Product Marketing Podcast, host Josh interviews Abhishek Ratna, a seasoned product marketer with experience at Google, Meta, and Databricks. Abhishek, recognized as a top 100 global marketer by the Product Marketing Alliance, shares his expertise on how to leverage AI to supercharge product marketing strategies.